1-18-08 Trailer
(Quicktime Version)
Cloverfield (yes, I’m going to go on calling it Cloverfield, at least for now), the new and very mysterious J.J. Abrams produced film has been gaining a lot of attention due to it’s very creative and secretive marketing campaign. And the trailer fits well with that, showing just enough to get us interested, but not enough to allow us to know what the hell it is. Well done in that front.
But I think there are also many very promising aspects to the trailer that go beyond just the mysteriousness of the whole thing. I’ve always felt that the kind of filming technique used on the Blair Witch Project, using handheld cameras, having the characters be the ones filming the movie, where great for horror movies, but also felt that they could be done better than they were in Blair Witch. This might be the film does it better.
I also like how the trailer seems to focus a lot on the characters and in how they react to the strange things that are happening. A lot of the best horror movies aren’t about “the monster”, they are about how the characters handle the existence of said monster.
I think this just might turn out to be a very good movie, and not just a very good marketing campaign.