The Hoax opened this last weekend with little fanfare in only a handful of theaters. And it’s performance in even those theaters was nothing to write home about, which doesn’t bode well for the films chances of receiving a bigger expansion.
Which is too bad. The movie seems to tell an interesting story, and I like pretty much everyone involved with it. Sure, the story of a man who writes an unauthorized biography of Howard Hugues and lies about it actually being authorized and based on personal interviews isn’t one of the most exciting ideas for a movie ever. But it’s the kind of thing that can turn into a solid and entertaining movie for adults.
I will say this about the trailer tough: using The Who’s Who Are You was a bad choice. That song has become to connected to CSI and it feels strange to hear it in the context of this trailer.